About
We built the tool we always wanted
Site Structure started as a frustration. Every time we audited a client site, the same question came up first: "How is this site actually organised?" Not in the way the nav suggests: in the way Google sees it. Which topics does this domain have authority on? Which pages are siloed together? Where are the gaps?
The answer was always the same: open ten tabs, export a crawl, build a spreadsheet, and spend an hour manually clustering URLs. It was the most important question in an SEO audit and the most tedious to answer.
So we built Site Structure. Paste a URL, and in under 30 seconds you get a topical map of the site: silos identified, keywords clustered, gaps surfaced, recommendations written. What used to take an hour takes two minutes.
We're a small team of SEOs and engineers who got tired of the manual work. Site Structure is the tool we use every day on our own client work, and we're building it in public so the community can shape what it becomes.
Architecture first
Great SEO starts with how a site is organised, not just which keywords it targets. We believe topical authority comes from structure: and structure is what we help you see.
Clarity over complexity
SEO tools have a habit of drowning you in data. Site Structure shows you one thing clearly: the topical shape of a website and where it's leaking authority.
Built for practitioners
We built Site Structure for SEOs who do the work: freelancers, in-house teams, and content strategists who need answers fast, not another dashboard to babysit.